UNLIMITED FUN WITH SPITSUBISHI

Jordan Greig made clothes first—Spitsubishi came later. The end result was a collection of pieces made without hesitation, designed for nights out that had to be imagined before they could happen. What was born as a COVID baby grew into a label with its own distinct attitude: confident, instinctive, and always a little bit impulsive.

Jordan recently sat down with us to share how Spitsubishi evolved from spontaneity into a brand with a clear identity, offering insights into the process, inspirations, and approach to crafting an effortless, intentional, and unapologetically fun label.

Kacy: How did launching Spitsubishi come about?
Jordan: Spitsubishi was born kind of when we were going in and out of lockdown, and I had a little bit of an identity crisis. I just hated all my clothes, like, "None of these are me, get rid of it."

With all that free time, I just sat in my flat sewing, sewing, sewing, making a whole new wardrobe—just yearning for the days when we’d get out and I could wear these sexy little outfits to the club. When we did get out, it fully shifted my energy, having clothes that felt super authentically me.

Then there was one day I walked into Error404 Store, wearing one of my new tops. I think it was Jesse and Rama working. Rama was like, "Oh, I love your top! Where did you get that from?" And I was like, "Oh, I made it." Then Darcy ran up and got Kacy and was like, "Do you want to stock these here?" And I was just like, "Yeah!"

That’s kind of how Spitsubishi started because I wasn’t really thinking of starting a brand at that time, but that just felt like the push to do it.


Kacy: How would you describe your brand’s aesthetic and ethos?
Jordan: Spitsubishi’s ethos has always been about feeling sexy, comfortable, and powerful—not just in the clothes but in your own skin. That’s kind of why I started making my own clothes in the first place, and that’s stayed really important to me. It’s powerful how clothes can completely change your energy and mood when you put them on.


Kacy: Can you give us insight into your process?
Jordan: My process is always different, but usually, it’s like 5 PM on a Friday, and I’ll be like, "Fuck, I need something to wear right now." Then I’ll rock up three hours late with a whole new outfit. If it’s a hit, I’ll bring it back, keep working on it, keep developing it. If it’s not, it goes into the sample box. 

Kacy: How has your design process evolved since you started?
Jordan: I think I’ve learned that if I sit down and try to fully pre-plan a design or a collection, it just doesn’t work for me. So I stick to doing things quickly—if it doesn’t work, move on, maybe come back to it, but just keep things fresh.

Like, with long sleeves or winter clothes—I hate winter clothes, so I’ll work on them for months because it’s never quite there for me. But if it’s something fun and quick for a night out, there’s more energy behind it, and I’m more passionate about it. Those usually work on the first try.


Kacy: What are you referencing?
Jordan: A lot of my inspiration comes from strong femme leads in action and spy movies—like Ripley in Alien, Lara Croft. That kind of femme-masc, tomboy energy. They have this interesting blend of gender expression but still feel powerful.


Kacy: How do you source materials for your collection?
Jordan: I source almost all my materials from local knitting mills. If I can’t find what I need there, I go to deadstock wholesalers—most of that is imported from New Zealand from extra stock brands didn’t use. If I still can’t find what I want, I’ll import from Korea or Japan.

Images by: SSCHAFER

Kacy: What are your hobbies outside of designing?
Jordan: Most of my hobbies somehow circle back to Spitsubishi in some way. But at the moment, I’ve been obsessed with making key rings. Originally bought all these letter charms to put on a bikini or a strap or something, but then I started making key rings, and suddenly it became my side hustle. I’d sell them to my friends—but they couldn’t pick the words, and I’d usually make them a bit mean. I’ve definitely sold a few just in club smoking areas, filling my bag up on a Friday night to fund my night out!


Kacy: What’s next? How do you see Spitsubishi evolving?
Jordan: It’s hard to say exactly where I see Spitsubishi going in the future because I really like the slower pace I’m working at now. But I do eventually want to outsource some jobs so I have more time to develop new things—maybe even handbags.


Kacy: Without giving too much away, what can we expect from your upcoming collection? Or you can give it all away!
Jordan: For winter this year, I’m really leaning into a nostalgic “winter on the beach” vibe. I’ve already started with things like fleece board shorts, a Merino rash vest, a Merino bikini. In winter, I’m always dreaming of summer, so it’s about that yearning for what’s about to come.


Kacy: What do you listen to right now?
Jordan: Right now, the Spitsubishi radio has a D. Tiffany mix playing 24/7. There’s one bit in it where it’s Kelis “In Public", which is one of my favourite songs.


Kacy: What’s your star sign?
Jordan: Oh, very Error question. I am a Pisces with Aries and… something else. I don’t know how they all work!

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