Identity

01 Identity 

Error404 Store is a Melbourne-based retail space with a focus on fostering community and showcasing independent and emerging designers and artists. We are home to a curation of fashion, footwear, books and art.

This space serves as a platform for expression. Through dressing, listening, reading, and visualising, we honour our artists’ vision and bring it to life for a broader audience, both physically and digitally.

02 History

Established in 2020 in Fitzroy North, Error404 Store was created as a gathering space for like-minded individuals and a platform for emerging artists and designers to share their work. It offered visitors the chance to see, touch, and experience art and design in person.