e.g.o. is a digital Fashion Magazine based in Melbourne, Australia. With a background in sociology and a talent for fashion design and styling, the founder and creative director, Jaya Prisco, decided to combine her two passions and create an online platform that addresses global issues through fashion. With the collaboration of sustainable and slow fashion designers, styling and photography came together to create a narrative and expose social dilemmas. e.g.o. uses fashion and beauty not just for mere aesthetic appearance, but as a tool for spreading social awareness on striking issues. Characterised by a unique combination of eye catching covers, poems, and powerful, statement imageries e.g.o. wants to arouse the interest of the digital generation and establish a new and daring way to approach the fashion world.